in-house ventures
international premium brands
We create new, exciting premium brands in (pre-)trending consumer markets. With key partners, we use unconventional, direct ways to develop and market these brands, and create sub-trends to differentiate our brands. Based on thorough product and market research, we prefer to move quickly, seeking reliable and flexible partners for long-term.
Have we been in touch with you? Are you wondering what we are up to in your market working with you or exploring the use of your valued services? Most likely we are interested in building a long-term relationship with you, most likely together with or for one of our specialist partners. And we are very serious about everything we do.
connecting people through technology
Brands connect people virtually, technology can connect them directly. So, besides brands, our focus has been on connecting people through web technology. For example, we did spent quite some time thinking about
- safe ways for people to connect everywhere on the web and not just on dedicated social networking sites,
- innovative foundations of dating sites that meet user needs in new ways and
- uncharted niches of online activities to add a social component to, such as video games that are commonly perceived as anti-social.
We are most interested in Internet ventures that are driven by
- yet unclaimed, original user demand,
- innovative uses of core web technologies such as mobile apps, short links, email, or web search,
- cutting-edge software technology and sophisticated algorithms.
methodologies
In terms of project management and development methodologies we strive for
- effective use of technology to minimize management overhead,
- venture models that require reasonable capital,
- technology and components that can be re-purposed easily and
- development and maintenance models based on on-demand, distributed labor.
We work in small, specialist teams with little communication overhead.
up and coming
With fresh insights into clubs and events, and long-term experience in sports and nutrition, we are more than exploring opportunities in a new industry. Which one? We'll see. Maybe even something to do with the same people that syms·me already serves?
syms·me - dating different
More and more singles populate Earth. The web has helped some of them find a partner. Yet, the model for doing so hasn't changed in years: Browse profiles remotely and hope for the best. Quite anti-social actually. syms·me is Dating Different and just makes it easier for singles to directly approach the people they bump into every day while carrying out their lives or visiting private and professional events that support syms·me (like one of our own syms·me events shown below). Want to know how? There you go, at least with the sufficient German language skills. Or check out syms·me on Facebook.
